What Every Freelancer Should Know
The gig economy is soaring. For us freelancers, there is a great demand for our services across various industries and niches seeing a constant drop in traditional 9 to 5 jobs.
But what nobody bothers telling you when you started freelancing is that you are essentially starting your own business. No matter whether you are ready or not, you’re becoming your own boss. To help, I have written a few pointers that every freelancer should know.
1. Freelancing is not just a once-off project.
In the past, many SME and corporates would hire freelancers for the quick projects and tasks that their team members simply didn’t have time for. This trend has started shifting, companies have begun integrating freelancers into core projects and strategies.
Many companies have chosen to operate as lean as possible, building their entire business using freelance workforces. Top freelance platforms like GigMastery.com have observed an interesting pattern, noting various freelancers are engaging with customers on projects that extend as long as 6 months. Freelancers should take note of this trend, especially when looking for a more steady project pipeline.
2. Getting rejected is part of freelancing.
Often freelancers will juggle many different client projects at once, bringing less stability overall. Clients will from time-to-time change the freelancers or people they use, this change is based on factors that are sometimes out of your control like, budgets, deciding to employ full-time and others. Rejection may come more often because of these factors but the secret is not to take it personally. People start talking when the quality of your work is good and this will result in more work.
3. Showcase your skills.
As high as 70% of companies who hire freelancers do so because they need to fill a specific skills gap in their team. Highlight your skills when you advertise so that customers can easily identify what you are good at doing. If you are responding to an advert by a customer, describe the skills you have to fill the position. It will be even better if you can provide the customer will examples of the skills they are looking for when responding, this will increase your chances of getting the job. When posting a job on GigMastery.com, be specific in the job description about your skills, so when buyers browse they’ll know immediately what you’re capable of doing for them. Click here for an article I wrote on what makes a good freelance profile.
4. Join a community.
It is so important to be plugged into a freelance community for support, tips and tricks. There are freelance unions in some parts of the world that protect and support freelancers in major cities, join one of these if you can. You are more likely to stay motivated when you join a group of individuals you can relate to. I personally find that I gain energy and inspiration through my fellow community members. We share in each others successes, learnings and from time-to-time hardships as well.
5. Communication is important.
I know you’ve probably heard this often, but as a freelancer communication with your customer is key to a successful relationship. Remember that each and every customer becomes like a boss to you, and it’s important to keep it that way. What I mean, is that the lines of communication needs to remain clear and open as in any regular job. This person, your boss, is expecting that you will deliver the requested task. If there is anything preventing you from doing so it needs to be reported immediately. Once the project has been completed and delivered, ask for feedback on the quality and whether any revision is require to ensure the customer gets what they want.
It can be daunting when starting to freelance, it’s therefore important to reach out for help when you’re unsure of the next steps. Stay tuned to GigMastery.com/news for more insights that can help you maintain a successful freelance career.